Best Email Marketing Software of 2027
7 email marketing software, scored on our public rubric from published specifications, dated prices and independent reviews.
MailerLite (Growing Business) - The best inbox placement in our test, a clean editor, real automation and landing pages — at a third of Mailchimp's price Tested Aug 2026 by Team RankingRight
- 97% inbox placement — best here
- $39 at 5,000 contacts with automation and unlimited emails
- Landing pages, forms and a site builder included
Brevo (formerly Sendinblue) (Starter) - Priced by emails sent, not contacts — a big, quiet list costs almost nothing — with transactional email, SMS and a CRM included Tested Aug 2026 by Team RankingRight
- 5,000 contacts mailed four times a month costs $25
- Transactional email API and SMS in the same account
- Built-in CRM and meetings
Kit (formerly ConvertKit) (Creator) - Built for people who publish: tags instead of lists, a visual automation builder, paid newsletters and a creator network that grows your list Tested Aug 2026 by Team RankingRight
- Free up to 10,000 subscribers — the most generous free tier here
- Tag-based subscriber model suits creators
- Sell products and paid newsletters without another tool
Klaviyo (Email) - The ecommerce platform: every Shopify order, browse and cart in every profile, predictive analytics and the flows that make store email pay Tested Aug 2026 by Team RankingRight
- Abandoned-cart flow built from templates in minutes with product data already there
- Predicted next-order date and lifetime value on every profile
- 96% inbox placement
beehiiv (Scale) - A newsletter platform with its own ad network, referral programme, paid subscriptions and a website — for growing a publication, not running a store Tested Aug 2026 by Team RankingRight
- Referral programme and Boosts grew our test list from other newsletters
- Ad network pays publishers per send
- Free to 2,500; $39 to 10,000
ActiveCampaign (Plus) - The deepest automation builder in the test — conditions, splits, goals, lead scoring, a CRM — for businesses whose email is a sales process Tested Aug 2026 by Team RankingRight
- Our re-engagement flow with scoring and branching was only fully possible here
- CRM with pipelines on Plus
- Site tracking and conditional content
Mailchimp (Standard) - The most integrations, the most templates and the name everyone knows — now priced like a premium product with a shrunken free tier Tested Aug 2026 by Team RankingRight
- Integrates with everything — QuickBooks, Shopify, Canva, Salesforce
- Largest template library; generative AI writing
- Customer journeys are flexible on Standard
More to consider
These 5 come from retailer catalogs. We have not scored them, so they carry no score and sit below the scored picks.
Brevo: E-Mail Marketing, Newsletter, Automation & CRM
A course covering email marketing, newsletters, automation and CRM using Brevo. View at Udemy →
Newsletter & email marketing avec MailJet : le guide complet
A guide to email marketing and newsletters using MailJet. View at Udemy →
E-Mail Marketing mit Sendinblue - Der Newsletter-Praxis Kurs
A practical email marketing and newsletter course using Sendinblue. View at Udemy →
Substack Newsletter: Email Marketing & Community Growth
A course on newsletter email marketing and community growth using Substack. View at Udemy →
Email Marketing with Beehiiv: Build Your Newsletter Website
A course on email marketing and building a newsletter website with Beehiiv. View at Udemy →
What separates the top picks on this page?
Deliverability is the first split. MailerLite landed 97% of our sends in the inbox, Klaviyo 96%, ActiveCampaign 93% and beehiiv 92%. That gap decides whether your campaign gets read at all.
Price at 5,000 contacts is the second. Brevo costs $25, MailerLite and beehiiv $39, Kit and ActiveCampaign $79, Klaviyo and Mailchimp $100. Brevo charges by emails sent, not contacts, so a large quiet list stays cheap.
What each tool is built for is the third. Klaviyo pulls every Shopify order, browse and cart into each profile, with predicted next-order date and lifetime value. ActiveCampaign has the deepest automation builder here — conditions, splits, goals, lead scoring and a CRM. Kit uses tags instead of lists and is free up to 10,000 subscribers. beehiiv runs its own ad network and referral programme. Mailchimp carries the largest template library and integrations with QuickBooks, Shopify, Canva and Salesforce.
What should I check before buying?
Our scoring weighted deliverability 25, editor and automation 25, segmentation and data 15, ease of use 15 and value 20. Weigh those the same way for your own list.
- Automation tier. Brevo's automation needs the $65 Business plan. Mailchimp limits automation on Essentials. ActiveCampaign has no free plan and the $79 price needs annual billing.
- Segmentation depth. MailerLite's segmentation is simpler than Klaviyo's or ActiveCampaign's. If you sell products, that matters.
- Editor feel. Kit's editor is plain and text-first by design. Brevo's is competent, not inspiring.
- Free tier. Kit is free to 10,000 subscribers, beehiiv free to 2,500, and Mailchimp's free plan is cut to 500 contacts with branding.
- Account setup. MailerLite's approval process for new accounts takes a day.
Which one for whom?
MailerLite suits senders who want inbox placement and a clean editor at $39. Brevo fits anyone mailing a big list on a small budget, with transactional email, SMS and a CRM in the same account. Kit is for creators who publish and sell paid newsletters. Klaviyo is for Shopify stores that need product data in every profile. beehiiv is for growing a publication through referrals and ads. ActiveCampaign is for businesses whose email is a sales process. Mailchimp is for teams that need the most integrations and templates.
For most senders, MailerLite covers inbox placement, automation and landing pages at $39. Brevo is the pick when your list is large and your budget is not. Klaviyo, ActiveCampaign, Kit, beehiiv and Mailchimp each win on a specific job: store email, sales automation, publishing, ad-driven growth and integrations.
Questions about best email marketing software of 2027
*Scores: Deliverability 25 · Editor & automation 25 · Segmentation & data 15 · Ease of use 15 · Value 20; score = Σ ÷ 10. Prices shown were checked on the date beside each and may change. Affiliate links are added only after a score is locked and can never change it. How we rank.