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Home / Business tools / Email Marketing Software / Mailchimp
7.8 Tested Aug 23, 2026 by Team RankingRight

Mailchimp (Standard) review 2026

The most integrations, the most templates and the name everyone knows — now priced like a premium product with a shrunken free tier

PriceFrom $0 · checked Sep 11, 2026
Inbox placement94 %
At 5,000 contacts100 $/mo

Is the Mailchimp Worth It?

Most integrations. Mailchimp remains capable and connected, and if QuickBooks or Shopify is the centre of your business it slots in. It now costs Klaviyo money without Klaviyo's store depth, which is why MailerLite beat it.

Mailchimp Pros & Cons

Pros
  • Integrates with everything — QuickBooks, Shopify, Canva, Salesforce
  • Largest template library; generative AI writing
  • Customer journeys are flexible on Standard
  • Reporting and benchmarks by industry
Cons
  • $100 at 5,000 on Standard; automation limited on Essentials
  • Free plan cut to 500 contacts with branding
  • 94% inbox placement — mid-pack

Mailchimp at a Glance

7.8 Editor Score
DeliverabilityInbox placement of our four campaigns across 40 seed addresses at Gmail, Outlook, Yahoo and iCloud; authentication setup help.
23/25
Editor & automationEmail editor quality, templates, and how far the automation builder went with our welcome, cart-abandon and re-engagement flows.
20/25
Segmentation & dataSegments, tags, custom fields, ecommerce data, reporting depth.
14/15
Ease of useTime for a first campaign, and how much the interface fought back.
13/15
ValueMonthly price at 5,000 contacts with automation, and the free tier.
8/20
Reader ratingNo reader ratings yet — not part of the score
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Own one? Rate it:

Rubric v1: Deliverability 25 · Editor & automation 25 · Segmentation & data 15 · Ease of use 15 · Value 20. Score = Σ ÷ 10, locked Sep 11, 2026. How we rank.

Where to buy — prices checked Sep 11, 2026

Mailchimp — $0

Best priceVisit Site

Mailchimp specifications

Price at 5,000 contacts100 USD/mo
Free planYes, 500 contacts (limited)
AutomationYes, customer journeys on Standard
eCommerceShopify, WooCommerce and 300+ integrations
Landing pages / formsYes
SMSYes (add-on)
Inbox placement (our test)94 %
Best forBusinesses already in the Intuit/Mailchimp ecosystem

Why it scored 7.8

Mailchimp remains capable and connected, and if QuickBooks or Shopify is the centre of your business it slots in. It now costs Klaviyo money without Klaviyo's store depth, which is why MailerLite beat it.

Where it loses

Value.

Still the right pick for

Businesses that need a specific integration.

Changelog: Sep 11 — rank 4 → 5; Sep 11 — rank 5 → 6; Sep 11 — rank 6 → 7 · all changes

Mailchimp7.8 · $0
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