Best Email Marketing Software — every ranking, by use case and budget
We paid for every platform here, imported the same list, sent the same campaigns and measured where they landed. Scores are locked before any affiliate link is added.
By use case indexed
By price page 1 indexedpage 2+ noindex
In-depth email marketing software reviews
MailerLite
The best inbox placement in our test, a clean editor, real automation and landing pages — at a third of Mailchimp's price
Read MailerLite ReviewBrevo (formerly Sendinblue)
Priced by emails sent, not contacts — a big, quiet list costs almost nothing — with transactional email, SMS and a CRM included
Read Brevo (formerly Sendinblue) ReviewKit (formerly ConvertKit)
Built for people who publish: tags instead of lists, a visual automation builder, paid newsletters and a creator network that grows your list
Read Kit (formerly ConvertKit) ReviewKlaviyo
The ecommerce platform: every Shopify order, browse and cart in every profile, predictive analytics and the flows that make store email pay
Read Klaviyo Reviewbeehiiv
A newsletter platform with its own ad network, referral programme, paid subscriptions and a website — for growing a publication, not running a store
Read beehiiv ReviewActiveCampaign
The deepest automation builder in the test — conditions, splits, goals, lead scoring, a CRM — for businesses whose email is a sales process
Read ActiveCampaign ReviewMailchimp
The most integrations, the most templates and the name everyone knows — now priced like a premium product with a shrunken free tier
Read Mailchimp ReviewGuides that send readers to these rankings
SPF, DKIM and DMARC: The Setup That Decides Whether Your Email Lands
Why Gmail and Yahoo now require authentication for bulk senders, what each record does, and how every platform we tested helps you set it up.