Best Mailchimp Alternatives

What separates the top mailchimp alternatives?

Three platforms made the cut, and the scores sit close: MailerLite at 9, Brevo at 8.3 and Kit at 8.3. The gap is in what you pay and what you get for it.

MailerLite scored highest on the strength of 97% inbox placement — the best here — plus $39 at 5,000 contacts with automation and unlimited emails. Landing pages, forms and a site builder are included. The trade-offs: segmentation is simpler than Klaviyo or ActiveCampaign, and new accounts wait about a day for approval.

Brevo prices by emails sent, not contacts, so 5,000 contacts mailed four times a month costs $25. Transactional email, SMS, a CRM and meetings sit in the same account. Automation, though, needs the $65 Business plan, and the editor is competent rather than inspiring.

Kit is built for people who publish. It is free up to 10,000 subscribers — the most generous free tier here — uses tags instead of lists, and lets you sell products and paid newsletters without another tool. At 5,000 with automation it runs $79, and the editor is plain, text-first by design.

What should I check before buying?

Our scoring weighted deliverability and editor/automation at 25 each, value at 20, segmentation and data at 15, and ease of use at 15. Match that to your own list.

• Deliverability first. MailerLite's 97% inbox placement is the number to beat if reaching the inbox is the whole point.
• How you're billed. Brevo charges by emails sent; MailerLite and Kit charge by contacts. A big, quiet list behaves very differently on each.
• Automation tier. Brevo's automation starts at the $65 Business plan, so factor that in before comparing headline prices.
• Segmentation depth. MailerLite's segmentation is simpler than Klaviyo or ActiveCampaign — fine for straightforward sends, limiting if you slice lists hard.
• Free tier. Kit's free plan covers up to 10,000 subscribers, the most generous here.

MailerLite

For senders who want inbox placement, a clean editor, real automation and landing pages at $39 for 5,000 contacts.

Brevo

For anyone with a large, quiet list who also wants transactional email, SMS and a CRM in one account, starting at $25.

Kit

For creators and publishers who work in tags, sell paid newsletters and products, and want to start free up to 10,000 subscribers.

MailerLite suits senders who want the best inbox placement here and automation at $39 for 5,000 contacts. Brevo suits a large, quiet list that also needs transactional email, SMS and a CRM, from $25. Kit suits creators who publish, sell paid newsletters and want to start free up to 10,000 subscribers.