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Home / Business tools / Email Marketing Software / ActiveCampaign
8.1 Tested Aug 21, 2026 by Team RankingRight

ActiveCampaign (Plus) review 2026

The deepest automation builder in the test — conditions, splits, goals, lead scoring, a CRM — for businesses whose email is a sales process

PriceFrom $79 · checked Sep 11, 2026
Inbox placement93 %
At 5,000 contacts79 $/mo

Is the ActiveCampaign Worth It?

Best automation. ActiveCampaign builds automations the others cannot, and for a business that nurtures leads over weeks it is the right tool. It delivered slightly less of our mail to the inbox and it takes a week to learn.

ActiveCampaign Pros & Cons

Pros
  • Our re-engagement flow with scoring and branching was only fully possible here
  • CRM with pipelines on Plus
  • Site tracking and conditional content
  • 900+ recipes for automations
Cons
  • 93% inbox placement — lowest here
  • No free plan; annual billing for the listed price
  • Steepest learning curve

ActiveCampaign at a Glance

8.1 Editor Score
DeliverabilityInbox placement of our four campaigns across 40 seed addresses at Gmail, Outlook, Yahoo and iCloud; authentication setup help.
23/25
Editor & automationEmail editor quality, templates, and how far the automation builder went with our welcome, cart-abandon and re-engagement flows.
24/25
Segmentation & dataSegments, tags, custom fields, ecommerce data, reporting depth.
15/15
Ease of useTime for a first campaign, and how much the interface fought back.
9/15
ValueMonthly price at 5,000 contacts with automation, and the free tier.
10/20
Reader ratingNo reader ratings yet — not part of the score
–
Own one? Rate it:

Rubric v1: Deliverability 25 · Editor & automation 25 · Segmentation & data 15 · Ease of use 15 · Value 20. Score = Σ ÷ 10, locked Sep 11, 2026. How we rank.

Where to buy — prices checked Sep 11, 2026

ActiveCampaign — $79

Best priceVisit Site

ActiveCampaign specifications

Price at 5,000 contacts79 USD/mo
Free planNo (14-day trial)
AutomationYes, the most powerful here
eCommerceShopify, WooCommerce, BigCommerce
Landing pages / formsPlus plan
SMSAdd-on
Inbox placement (our test)93 %
Best forSales-led and B2B businesses

Why it scored 8.1

ActiveCampaign builds automations the others cannot, and for a business that nurtures leads over weeks it is the right tool. It delivered slightly less of our mail to the inbox and it takes a week to learn.

Where it loses

Deliverability, narrowly; ease.

Still the right pick for

B2B and service businesses with a sales funnel.

Changelog: Sep 11 — rank 5 → 6 · all changes

ActiveCampaign8.1 · $79
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