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Home / Business tools / Email Marketing Software / Brevo (formerly Sendinblue)
8.3 Tested Aug 22, 2026 by Team RankingRight

Brevo (formerly Sendinblue) (Starter) review 2026

Priced by emails sent, not contacts — a big, quiet list costs almost nothing — with transactional email, SMS and a CRM included

PriceFrom $0 · checked Sep 11, 2026
Inbox placement94 %
At 5,000 contacts25 $/mo

Is the Brevo (formerly Sendinblue) Worth It?

Best for large lists that mail rarely. Brevo's pricing model rewards a business that has many contacts and emails them sensibly, and its extras — transactional, SMS, CRM — are real. Automation sits on the pricier plan.

Brevo (formerly Sendinblue) Pros & Cons

Pros
  • 5,000 contacts mailed four times a month costs $25
  • Transactional email API and SMS in the same account
  • Built-in CRM and meetings
  • Free plan has no contact limit
Cons
  • Automation needs the $65 Business plan
  • Editor is competent, not inspiring
  • 300-a-day cap on free

Brevo (formerly Sendinblue) at a Glance

8.3 Editor Score
DeliverabilityInbox placement of our four campaigns across 40 seed addresses at Gmail, Outlook, Yahoo and iCloud; authentication setup help.
23/25
Editor & automationEmail editor quality, templates, and how far the automation builder went with our welcome, cart-abandon and re-engagement flows.
17/25
Segmentation & dataSegments, tags, custom fields, ecommerce data, reporting depth.
13/15
Ease of useTime for a first campaign, and how much the interface fought back.
12/15
ValueMonthly price at 5,000 contacts with automation, and the free tier.
18/20
Reader ratingNo reader ratings yet — not part of the score
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Own one? Rate it:

Rubric v1: Deliverability 25 · Editor & automation 25 · Segmentation & data 15 · Ease of use 15 · Value 20. Score = Σ ÷ 10, locked Sep 11, 2026. How we rank.

Where to buy — prices checked Sep 11, 2026

Brevo — $0

Best priceVisit Site

Brevo (formerly Sendinblue) specifications

Price at 5,000 contacts25 USD/mo
Free planYes, 300 emails/day, unlimited contacts
AutomationBusiness plan
eCommerceShopify, WooCommerce
Landing pages / formsBusiness plan
SMSYes, and WhatsApp
Inbox placement (our test)94 %
Best forBusinesses with big lists and low send volume

Why it scored 8.3

Brevo's pricing model rewards a business that has many contacts and emails them sensibly, and its extras — transactional, SMS, CRM — are real. Automation sits on the pricier plan.

Where it loses

Automation on the entry plan.

Still the right pick for

Big lists, low volume; businesses that need transactional email too.

Brevo (formerly Sendinblue)8.3 · $0
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