Best SEO Tools — every ranking, by use case and budget
We paid for every tool here and pointed them all at the same sites. Scores are locked before any affiliate link is added.
Ahrefs
Good
8.3
Google Search Console
Good
8.2
By use case indexed
By price page 1 indexedpage 2+ noindex
In-depth seo tools reviews
SE Ranking
Most of what the leaders do at half the price, with three seats included and white-label client reporting built in
Read SE Ranking ReviewAhrefs
The biggest backlink index in the test by a clear margin, with the cleanest interface and a free tier for your own verified sites
Read Ahrefs ReviewGoogle Search Console
Google's own data about your site: the real queries, the real positions, the real indexing problems — free, and more trustworthy than any estimate
Read Google Search Console ReviewSemrush
The widest toolkit here — SEO, paid search, social, PR and local listings in one subscription — with keyword data closest to Google's own
Read Semrush ReviewScreaming Frog SEO Spider
The desktop crawler every technical SEO actually uses: it finds the broken links, redirect chains and duplicate titles the cloud audits miss
Read Screaming Frog SEO Spider ReviewMoz Pro
The most approachable tool for people learning SEO, with Domain Authority, strong local tools and free versions of most of it
Read Moz Pro ReviewSerpstat
An all-in-one platform at a mid-market price, with an API on every plan — the pick when you want to pull SEO data into your own reports
Read Serpstat ReviewUbersuggest
The cheapest paid tool here, and the only one selling a lifetime licence — enough keyword and audit data for a single small site
Read Ubersuggest ReviewGuides that send readers to these rankings
Which SEO Tools You Actually Need (and When Free Is Enough)
A stack by site size, and the point at which a $129 subscription starts paying for itself.