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Home / Business tools / SEO Tools / Moz Pro
7.9 Tested Aug 23, 2026 by Team RankingRight

Moz Pro (Starter / Standard) review 2026

The most approachable tool for people learning SEO, with Domain Authority, strong local tools and free versions of most of it

Moz Moz Pro
Manufacturer product image from moz.com, used to illustrate our review of the product; copyright remains with the manufacturer.
PriceFrom $49 · checked Sep 11, 2026
Backlinks found148 /200
Entry plan49 $/mo

Is the Moz Pro Worth It?

Best for SEO beginners. Moz teaches while it works, which is worth a lot to a business doing its own SEO. Its data has been overtaken by the two leaders.

Moz Pro Pros & Cons

Pros
  • $49 entry plan, the cheapest paid tool here
  • Explanations are written for people who are learning, not just reporting
  • Moz Local manages listings across directories
  • Free MozBar and keyword tools need no subscription
Cons
  • Starter tracks only 50 keywords
  • Found 148 of 200 links
  • Data refreshes less often than Ahrefs or Semrush

Moz Pro at a Glance

7.9 Editor Score
Index size & data accuracyHow many of our 200 known backlinks each tool found, how close its keyword volumes came to Google Ads figures, and how fresh the index was.
22/30
Feature coverageKeyword research, rank tracking, site audit, backlink analysis, competitor gap and content tools — and which sit behind a higher tier.
18/25
Usability & reportingTime to a first useful answer, report building, sharing with a client.
15/15
Limits & fair useCredits, rows per export, projects, seats, and what happens when you hit the cap.
8/10
ValueMonthly price for a one-person consultancy tracking 500 keywords on five sites.
16/20
Reader ratingNo reader ratings yet — not part of the score
–

Rubric v1: Index size & data accuracy 30 · Feature coverage 25 · Usability & reporting 15 · Limits & fair use 10 · Value 20. Score = Σ ÷ 10, locked Sep 11, 2026. How we rank.

Where to buy — prices checked Sep 11, 2026

Moz — $49

Best priceVisit Site

Moz Pro specifications

Entry plan49 USD/mo
Free planYes, limited free tools
Keywords tracked on entry plan50 (Starter), 300 (Standard)
Backlinks found (our test)148 /200
Site auditYes
Local SEOYes, Moz Local
Seats included1
Best forSmall businesses and people learning

Why it scored 7.9

Moz teaches while it works, which is worth a lot to a business doing its own SEO. Its data has been overtaken by the two leaders.

Where it loses

Data depth and freshness.

Still the right pick for

Small businesses learning SEO themselves.

What owners say

No reader ratings yet. This block fills in from real submissions only — we never write, buy or generate reader reviews, and none of them touch the editor score.

Changelog: Sep 11 — rank 4 → 5; Sep 11 — rank 5 → 6 · all changes

Moz Pro7.9 · $49
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