Best Local SEO Tools
Only the tools that fit "best local seo tools", pointed at the same five sites and the same 200 known links.
SE Ranking (Pro) - Most of what the leaders do at half the price, with three seats included and white-label client reporting built in Tested Aug 2026 by Team RankingRight
- $119 buys three seats and 2,000 tracked keywords — Ahrefs charges more for one seat and 750
- White-label reports and client logins included
- Rank tracking was the most accurate against manual checks
Semrush (Pro) - The widest toolkit here — SEO, paid search, social, PR and local listings in one subscription — with keyword data closest to Google's own Tested Aug 2026 by Team RankingRight
- Keyword volumes tracked Google Ads figures most closely on head terms
- Covers paid search, display, social and PR alongside SEO
- Local listings management available as an add-on
Moz Pro (Starter / Standard) - The most approachable tool for people learning SEO, with Domain Authority, strong local tools and free versions of most of it Tested Aug 2026 by Team RankingRight
- $49 entry plan, the cheapest paid tool here
- Explanations are written for people who are learning, not just reporting
- Moz Local manages listings across directories
More to consider
These 9 come from retailer catalogs. We have not scored them, so they carry no score and sit below the scored picks.
Local SEO (Search Engine Optimization) - Rank Well On Google
A Udemy course teaching small business owners and consultants how to rank their sites well on Google. View at Udemy →
SEO Backlinks Strategies - Free tools to Rank High
A Udemy course on building backlinks with strategies for ranking higher in search. View at Udemy →
Do It Yourself Local SEO For The Small Business Owner
A course for small business owners who want to do their own local SEO work to rank higher in Google Search. View at Udemy →
#1 Local SEO Strategy: Google Map SEO & Google My Business
A course on setting up a Google My Business local listing and Google Map SEO for local businesses. View at Udemy →
Google My Business - Local SEO & Google Business Profile
A course about Google My Business, local SEO and Google Business Profile for local service businesses and others. View at Udemy →
Posicionamiento local con Google My Business. SEO
A Spanish-language course on ranking a business on Google's first page for local searches using Google My Business. View at Udemy →
Complete Local SEO Course: Google Business Profile 2026
A local SEO course covering Google Business Profile and Google Maps optimization with AI-powered tools. View at Udemy →
Complete SEO Guide to Ranking Local Business Websites
A course focused on ranking local business websites through SEO. View at Udemy →
Voice Search SEO For Local Business & Ecommerce Products
A course on voice search SEO aimed at local businesses and ecommerce products. View at Udemy →
What separates the best local SEO tools on this page?
Three tools, three different jobs. SE Ranking scores 8.6 at $119, Semrush 8.2 at $139.95, Moz Pro 7.9 at $49. The scores come from index size and data accuracy (30 points), feature coverage (25), usability and reporting (15), limits and fair use (10) and value (20).
SE Ranking's $119 buys three seats and 2,000 tracked keywords, and its rank tracking was the most accurate against manual checks. It found 132 of 200 backlinks, and its keyword database is thinner outside major markets.
Semrush tracks keyword volumes closest to Google Ads figures on head terms and covers paid search, display, social and PR alongside SEO. Local listings management is an add-on. It found 171 of 200 links, and $139.95 covers one seat, with extra seats at $45.
Moz Pro is the cheapest paid tool here at $49, with explanations written for people learning SEO and Moz Local managing listings across directories. The starter plan tracks only 50 keywords, and it found 148 of 200 links.
What should you check before buying a local SEO tool?
Match the plan limits to your actual workload. SE Ranking's 2,000 tracked keywords and three seats suit an agency running several clients. Moz Pro's 50 keywords on the starter plan runs out fast if you track more than a handful of locations.
Look at backlink coverage if link building is part of the job. The three tools found 132, 171 and 148 of the same 200 known links, so none is complete. Semrush found the most here.
Check whether local listings management is included or an add-on. Moz Local handles directories directly; Semrush sells listings management separately.
Weigh reporting against price. SE Ranking includes white-label reports and client logins at $119 for three seats. Semrush charges $139.95 for one seat and $45 for each extra.
Which local SEO tool is right for you?
- SE Ranking — for agencies that need three seats, 2,000 tracked keywords and white-label client reporting at $119.
- Semrush — for teams that want SEO, paid search, social and PR in one subscription and the keyword volumes closest to Google Ads figures.
- Moz Pro — for people learning SEO who want the $49 entry plan, plain-language explanations and Moz Local directory management.
SE Ranking suits agencies that need three seats and white-label client reporting at $119. Semrush fits teams that want SEO, paid search, social and PR in one subscription. Moz Pro is the pick for people learning SEO who want the $49 entry plan and Moz Local directory management.
Related guides
Questions about best local seo tools
*Scores: Index size & data accuracy 30 · Feature coverage 25 · Usability & reporting 15 · Limits & fair use 10 · Value 20; score = Σ ÷ 10. Prices shown were checked on the date beside each and may change. Affiliate links are added only after a score is locked and can never change it. How we rank.