Apple TV+ (Standard) review 2026
A small, high-quality slate of originals in the best picture and sound quality of any service, ad-free at $9.99, with MLS and MLB games
Is the Apple TV+ Worth It?
Best picture and sound quality. Apple TV+ has the best-looking, best-sounding stream in the business and a short list of excellent shows, for $9.99 with no ads. It is a second service, not a first, because there is nothing to browse once you have seen the originals.
Apple TV+ Pros & Cons
- Every title in 4K Dolby Vision and Atmos at the highest bitrates we measured
- No ad tier, no ads, six streams
- Ted Lasso, Severance, Slow Horses and a consistent original slate
- Cheapest ad-free tier of the majors
- Only 5 of 40 checklist titles — no licensed library to speak of
- Small enough to finish
- Best on Apple devices; fine elsewhere
Apple TV+ at a Glance
Rubric v1: Catalogue 30 · Video & audio quality 20 · Apps & experience 15 · Flexibility 10 · Value 25. Score = Σ ÷ 10, locked Sep 11, 2026. How we rank.
Where to buy — prices checked Sep 11, 2026
Apple TV+ specifications
Why it scored 7.4
Apple TV+ has the best-looking, best-sounding stream in the business and a short list of excellent shows, for $9.99 with no ads. It is a second service, not a first, because there is nothing to browse once you have seen the originals.
Where it loses
Catalogue.
Still the right pick for
Quality-first viewers as an add-on.