Purple Carrot (2 people, 3 meals) review 2027

What problem does Purple Carrot solve for vegan households?

Purple Carrot is the all-plant-based kit: inventive vegan dinners, breakfasts and lunches, and prepared meals too. For a vegan household, that means no picking through a mixed service's veggie plan and paying a premium for a smaller menu. Our verdict is that Purple Carrot cooks plants better than the veggie plans of the mixed services, and it is the box we would send a vegan household.

The benefits our testers recorded: an entirely plant-based menu that never felt like a substitute, breakfasts, lunches and prepared meals, strong taste scores from our omnivore taster, and compostable insulation. That last point matters if you care about what arrives in the box as much as what is on the plate.

How did it score across our five criteria?

Purple Carrot finished on 6.8 overall, eighth of the eight kits tested in this category. The breakdown shows where the points went.

• Food quality & taste: 24/30. Measures produce and protein condition on arrival, portion accuracy, and blind taste scores across six meals.
• Recipe variety: 14/20. Measures recipes per week, dietary filters (vegetarian, low-carb, gluten-free, family), and repetition over two weeks.
• Ease & time: 12/15. Measures actual cook time against the stated time, recipe card clarity, and prep already done.
• Packaging & delivery: 9/10. Measures cold-chain condition, recyclable packaging, delivery windows, and skip and cancel friction.
• Value: 9/25. Measures price per serving after the intro offer, plus shipping.

Two criteria carry the score: taste and packaging. Value drags it down.

What are the standout strengths?

The blind taste result was 7.7/10, and our omnivore taster scored it strongly, which is the number to weigh if you are cooking for a mixed household. Cook time ran +6 min against the recipe card, so the stated 25–40 min window is close but not exact.

The menu is not only dinners. Breakfasts, lunches and prepared meals sit alongside the dinner recipes, and the insulation is compostable. Nothing in the box felt like a substitute for a meat-based meal, which is the usual failure point for plant-based kits.

What do you get, and how is it built?

The spec sheet covers the practical shape of the box.

• Type: Meal kit + prepared
• Per serving (regular): 13.25 USD
• Shipping: 10 USD
• Recipes per week: 20+
• Typical cook time: 25–40 min
• Vegetarian menu: Yes (100% plant-based)
• Organic: Some
• Diet plans: High-protein, Gluten-free, Quick & Easy, Chef's Choice
• Minimum order: 2 servings × 3 meals

Note the minimum order: three meals for two people, not two. That sets the floor on what a first box costs.

How does it compare with the other kits we tested?

Home Chef scored 8.5 at $9.99 per serving with 30+ recipes a week, a 15–45 min cook time, some vegetarian options and no organic produce. It is ahead on score, price and menu size, and behind on being fully plant-based.

EveryPlate scored 8.2 at $6.99 per serving with 25+ recipes a week, a 20–35 min cook time, some vegetarian options and no organic produce. It is ahead on score and price, and behind on a dedicated plant-based menu.

Green Chef scored 7.8 at $12.99 per serving with 30+ recipes a week, a 25–40 min cook time, a vegetarian menu, USDA-certified organic produce and plant-based among its diet plans. It is ahead on score, menu size and organic certification, and behind on being 100% plant-based.

Where does Purple Carrot fall short?

Value and variety. The three test cons were the most expensive per serving here, the smallest menu, and some recipes needed pantry items. The value criterion score of 9/25 reflects the first of those; the variety score of 14/20 reflects the second. The pantry point is a practical annoyance rather than a scoring category, but it is worth knowing before your first box arrives.

Is it worth the price?

The price summary is $13.25 per serving, plus $10 shipping. That is the highest per-serving figure among the kits we tested, and it is why value scored 9/25. If the plant-based menu is the reason you are buying, the price is the cost of the format. If it is not, the mixed services cost less.

Who should buy Purple Carrot?

Vegan and plant-forward households. That is the audience the box is built for, and it is the box we would send a vegan household. If you want the widest menu or the lowest per-serving price, the mixed services beat it on both. If you want a kit where every recipe on the menu is one you can eat, this is the one.